Procter & Gamble Works to Stem Tide of Share Losses; Shares Undervalued
The main question leading up to Procter & Gamble’s fourth-quarter results centered on the company's ability to boost sales and share amid an industry backdrop of tepid pricing and competitive pressures. While organic sales ticked up just 1% in the quarter (entirely driven by increased volume), as has been the case, performance was weighed down by grooming (10% of sales) and baby (27%), which were each lower by 2%-3% on an organic basis. Excluding these two segments, sales popped more than 3%...Procter & Gamble provides consumer packaged goods. The company's products are sold primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, beauty stores, other stores and pharmacies. The company has five reportable segments: Beauty, which includes hair care, and skin and personal care products; Grooming, which includes shave care products; Health Care, which includes oral care and personal health care products; Fabric and Home Care, which includes fabric care and home care products; and Baby, Feminine and Family Care, which includes baby care, feminine care and family care products.
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