Report
Rodney Nelson
EUR 147.86 For Business Accounts Only

ServiceNow is no longer "just" an IT service management company.

After taking a closer look at ServiceNow’s expanding product portfolio, we believe the firm has developed a meaningful level of switching costs within its customer base to warrant a narrow moat rating. The company has become the dominant IT service management vendor globally, commanding upwards of 35% market share by revolutionizing the market with its software-as-a-service delivery model. Further, we have greater confidence that the company is succeeding in upselling its customer base to sticky...
Underlying
ServiceNow Inc.

ServiceNow provides enterprise cloud computing services that define, structure, manage and automate digital workflows for global enterprises. The company markets its services to enterprises in a variety of industries, including consumer products, education, financial services, government, health care, information technology (IT) services and technology. The company sells its subscription services through direct sales and, to a lesser extent, through indirect channel sales. The company also provides a portfolio of personnel and other services, both directly and through its network of partners. The company's products include IT service management, IT operations management, IT business management, and security operations.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Rodney Nelson

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