Report
Shanshan Wei, CFA
EUR 101.80 For Business Accounts Only

Shiseido’s Brands Regained Attention in Asia; Raising FVE to JPY 3,900

Although we raised our earnings forecast for narrow-moat Shiseido in May and anticipated upward revision for the company’s full-year guidance, the second quarter’s 5.5-percentage-point improvement in the firm's operating margin still materially beat our expectations, owing to a better product mix and efficient marketing investment. We believe Shiseido’s brand is finally regaining momentum in Asia after its huge underperformance in the past decade, as evidenced by the market share gain and improv...
Underlying
Shiseido Company Limited

Shiseido is mainly engaged in the manufacture and sale of cosmetics, toiletries, beauty products, health foods, beauty foods and pharmaceuticals. Along with its affiliates, Co. operates in seven business segments: Japan, China, Asia Pacific, Americas, EMEA, travel retail, and professional. Co. markets a wide range of skin care products, hair care products, body care products, perfumes, toiletries, health foods, pharmaceuticals, medical cosmetics, analyzers and other products through cosmetics specialty stores, drugstores, department stores, airport duty free stores and online. Co.'s principal brand names include "SHISEIDO," "cle de peau BEAUTE," "ELIXIR," "MAQuillAGE," "NARS" and "IPSA."

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Shanshan Wei, CFA

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