Report
Andreea Hotaranu
EUR 147.86 For Business Accounts Only

Transferring Coverage of Swatch: Downgrade to Narrow Moat, Stable Trend; Shares Fairly Valued

We are reinitiating coverage of Swatch with a narrow moat rating and a fair value estimate of CHF 333, implying 8% upside from the current market price. Our narrow moat rating is based on intangible assets and cost advantage. We take a more pessimistic view on the moat, given the company’s lack of distribution control and production discipline, as well as uncertainty on smartwatch substitution over the next 20 years. Swatch Group’s luxury brands boast 100- to 200-year histories and iconic collec...
Underlying
Swatch Group Ltd. Bearer

Swatch Group is active in finished watches and jewelry sector with 20 brands in all market and price brackets. In addition, Co. is engaged in the sector of watch movements and components production as well as in the electronic systems sector. Co.'s operations can be divided into two segments: Watches & Jewelry, which is engaged in the production and sale of watches and jewelry; and Electronic Systems, which is engaged in the design, production and commercialization of electronic components, sports timing activities. Co. manufactures and sells watches under the following brands, among others: Breguet, Harry Winston, Blancpain, Glashutte Original, Jaquet Droz, Leon Hatot, and Omega.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Andreea Hotaranu

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