Viacom and CBS Continue to Dance Around a Reunion; Management Composition Remains a Sticking Point
The CBS-Viacom reunion dance continues unabated with Reuters and CNBC reporting on Monday that Viacom countered the opening offer from CBS by asking for a $2.8 billion sweetener and the number-two role for Viacom CEO Bob Bakish. A story from The Los Angeles Times reported that CBS will reject the counteroffer with no details on a revised offer from CBS. As we noted previously, the deal is being negotiated by the special committees for both companies, which appear to have much different thoughts ...Viacom provides entertainment through television, film, digital media, live events, merchandise and solutions. The company operates through two segments: Media Networks, which provides entertainment content, services and related branded products for consumers in targeted demographics attractive to advertisers, content distributors and retailers through its media brands including Nickelodeon, MTV, BET, Comedy Central and Paramount Network; and Filmed Entertainment, which develops, produces, finances, acquires and distributes films, television programming and other entertainment content through its Paramount Pictures, Paramount Players, Paramount Animation and Paramount Television divisions.
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