Williams-Sonoma Trades Sales Growth for Profitability, Stabilizing Operating Margin Profile Ahead
Williams-Sonoma closed out the final quarter of 2018 strong, posting a 9% revenue increase (above our 7% forecast), helped by solid performance across most of the brand fleet. West Elm marked 11% brand comps in the quarter, while Williams-Sonoma generated its 14th consecutive quarter of nonnegative brand comp performance, implying the company’s portfolio of brands remains relevant across the home furnishing consumer cohort. More importantly, the firm continues to grab share, with the industry de...Williams-Sonoma is a retailer of products for the home. The company has two reportable segments, e-commerce and retail. The e-commerce segment has the following merchandise strategies: Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation and Mark and Graham, which sell the company's products through its e-commerce websites and direct-mail catalogs. The retail segment, which includes the company's franchise operations, has the following merchandise strategies: Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, which sell the company's products through its retail stores.
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