WPP’s VMLY&R Is Attracting New Clients and Maintaining Current Ones as It Has Become a One-Stop Shop
After attending a presentation by WPP’s VMLY&R ad agency, we remain confident in WPP’s ability to progress toward organic growth near the end of this year or beginning of 2020. In our view, VMLY&R is an example of WPP’s strategy to combine its digital and creativity. Plus, VMLY&R and its peers under the WPP umbrella appear to have successfully combined consultancy (technology and strategic) know-how with advertising (creativity and media buying). The agency has maintained some of its...WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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