What is attractiveness really?

There are two approaches to attractiveness (we focus here on attractiveness for industry): A “theoretical” approach: are the usual determinants of attractiveness (labour costs, skills, taxation, government efficiency, etc.) conducive to it ? An “empirical” approach: are trends in manufacturing employment, industrial production, direct investment and industrial foreign trade positive ? A comparison of the two approaches shows no correlation at all between theoretical and empirical attractiveness: commentary on indices and barometers of theoretical attractiveness should be taken with a large grain of salt .