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Peeling Back GOOGL’s Performance Max: Under the Hood Series, Part II
Automation and AI-powered ad products are not new at GOOGL. However, Performance Max has taken them to an whole new level, as it features an all-in-one solution for bidding strategies, targeting, ad placement, and now, even creative type. While the company has shed no light on its impact to ad revenue, in this report we offer our estimates on advertiser adoption, and review several agency performance comparisons and case studies versus other automated ad types.
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New Street Research
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Dan Salmon
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