Snap Inc. (SNAP, Buy, $17 target) First Take: Direct Response still humming, brand still lagging
What's New: In this first take following tonight’s results, we focus on:1. Solid, not yet spectacular advertising trends, with DR and advertiser growth leading
2. Very careful rollout of Simple Snapchat progressing
3. Very early days for Promoted Places and Sponsored Snaps
Snap is a camera company. The company's primary product, Snapchat, is a camera application that helps people to communicate visually through short videos and images called Snaps. The company's products are: Camera, which includes tools for people to personalize their Snaps; Chat, which includes interacting with friends on Snapchat; Discover, which includes providing Stories and Shows from publishers, creators, and the community; Snap Map, which shows a live map of the user's location; Memories, which enables users to save the Snaps they create in a personal collection called Memories; and Spectacles, which includes creating Memories by using Spectacles, which are the company's sunglasses that make Snaps.
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