Report
EUR 9547.00 For Business Accounts Only

Snap Inc. (SNAP, Buy, $18 target) Snap Inc. (SNAP, Buy, $18 target) First Take: Brand softness belies strong Direct Response and Snapchat+ results

What’s New: In this first take following tonight’s results, we touch on:
1. Soft US brand advertising spoils strong, consistent DR and advertiser growth
2. Global engagement strong, but some volatility in the U.S.
3. Snapchat+ now at 11M subscribers, right in-line with our estimate for 2Q24
4. 2024 non-GAAP expense guidance reiterated
Underlying
Snap Inc. Class A

Snap is a camera company. The company's primary product, Snapchat, is a camera application that helps people to communicate visually through short videos and images called Snaps. The company's products are: Camera, which includes tools for people to personalize their Snaps; Chat, which includes interacting with friends on Snapchat; Discover, which includes providing Stories and Shows from publishers, creators, and the community; Snap Map, which shows a live map of the user's location; Memories, which enables users to save the Snaps they create in a personal collection called Memories; and Spectacles, which includes creating Memories by using Spectacles, which are the company's sunglasses that make Snaps.

Provider
New Street Research
New Street Research

Provided by our team of experienced analysts, our work is idea driven, based on independence of thought, sector expertise, and firmly focussed on fundamentals and valuation.

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Analysts
Dan Salmon

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