BMW : Rolls-Royce CMD feedback: a storied brand with a promising future
>A strong brand with attractive prospects - Rolls-Royce held an investor day yesterday, at which it provided an update on the brand’s development over the last years, but, more importantly, to present its strategy for the years ahead, as the sector readies for electrification. The group took this opportunity to unveil its first BEV, the Spectre, which will make Rolls Royce the first ultra-luxury brand to bring an electric car to market.But not easy to val...Bayerische Motoren Werke is a holding company, engaged in the development, manufacture and sale of cars and motorcycles. Co. owns three brands: BMW, MINI and Rolls-Royce. Co.'s BMW automobile range encompasses the 1 Series, including coupe and convertible models; the 3 Series, including sedan, touring, coupe and convertible models; the 5 Series, including sedan and touring models; the 6 Series, including coupe or convertible; the 7 Series large sedan; the Z4 roadster and coupe; the sports utility vehicles, X3, X5 and X6 and M models. Co. also provides cars under the MINI brand and motorcycles under the BMW brand. The Rolls-Royce brand provides three cars, Phantom, Coupe and Ghost.
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