Report
Jerôme Bodin

TF1 : Advertising trend showing resilience, costs maintained in 2023

>Neutral rating reiterated - TF1 held a conference call following its 2022 earnings release which came in slightly below our expectations. The message was slightly more cautious than M6 on the advertising trend but the group did not point to any accidents. The advertising market is therefore holding up generally well for the time being and is slightly better than we expected. The group expects programming costs to be stable vs 2022, implying a reinvestment of the cos...
Underlying
Television Francaise 1 SA

Television Francaise 1 is a French general-interest television channel. Co. is an integrated communications group. Its activities cover the whole of the audiovisual industry: upstream in production, acquisition and sale of audiovisual rights and also in distribution of feature films to cinemas; downstream in sale of advertising space, and publishing and distribution of DVDs and music CDs. Co. is also engaged in home-shopping TV with Teleshopping, and pay-TV market. In addition, Co. produces multimedia content. Its activities can be divided into four sectors: Broadcasting France, Broadcasting International, Audiovisual Rights and Other Activities.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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