TF1 : Valuation of TV arm currently negative but momentum about to improve
We are upgrading to Buy vs Neutral on TF1 around one and a half months after our downgrade. In the intervening period, the share price has dropped by 14%, giving a negative valuation of the TV arm and in Q1, TF1 demonstrated its capacity to adjust its costs significantly. We consider the consensus forecasts to be excessively low for 2020 since the advertising market is likely to improve - - >The share price implies a negative valuation for TV, which is unique in Europe - §...Television Francaise 1 is a French general-interest television channel. Co. is an integrated communications group. Its activities cover the whole of the audiovisual industry: upstream in production, acquisition and sale of audiovisual rights and also in distribution of feature films to cinemas; downstream in sale of advertising space, and publishing and distribution of DVDs and music CDs. Co. is also engaged in home-shopping TV with Teleshopping, and pay-TV market. In addition, Co. produces multimedia content. Its activities can be divided into four sectors: Broadcasting France, Broadcasting International, Audiovisual Rights and Other Activities.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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