Volkswagen (pref) : Feedback from the Bentley CMD – once a rough diamond, now polished
>Once a rough diamond, now polished - Bentley held a CMD on Friday which provided the opportunity to go over the brand’s transformation in recent years but also and above all its future strategy as the marque (and the luxury automotive industry as a whole) embarks on its technological transformation. The brand should be able to activate strong internal levers (customisation, lean approach) as well as the full exploitation of synergies with Audi, which gives confidenc...Volkswagen the parent company of the Volkswagen Group. It develops vehicles and components for the Group's brands, and produces and sells vehicles such as passenger cars and light commercial vehicles for the Volkswagen Passenger Cars and Volkswagen Commercial Vehicles brands. In the electricity sector, Co. performs electricity generation, sales and distribution together with a Group subsidiary. Western Europe, China, Brazil, the U.S., Russia, Mexico and Argentina are the key markets of the Group. The automotive division comprises the passenger cars, commercial vehicles, and power engineering segments, while the financial services division corresponds to the financial services segment.
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