WPP : CMD: an ambitious margin target, after a 2024 that should remain lacklustre - the AI question remain uncertain
>AI set to fundamentally change the agencies market - but many uncertainties remain - Yesterday, WPP held a CMD that was mainly focused on AI, its consequences on the agency model and financial elements. The group is targeting organic growth of 3% in the medium term and a margin of between 16% and 17%. This is higher than previously anticipated (15.5% to 16%). This increase is underpinned by the generalisation of AI which should help to improve productivity. The firs...WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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