WPP : CMD : un objectif de marge ambitieux, après une année 2024 qui reste atone – la question de l’IA reste incertaine
>L’IA va profondément modifier le marché des agences – mais il reste encore beaucoup d’inconnues - WPP a tenu hier son CMD principalement axé sur l’IA et les conséquences de celle-ci sur son modèle et ses éléments financiers. Le groupe vise une croissance organique de 3% à moyen terme et une marge comprise entre 16 et 17%, ce qui est supérieur à ce qu’il attendait jusqu’à présent (15,5 à 16%). Cette hausse est soutenue par la généralisation de l’IA qui va permettre u...WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.
Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.
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