Report
Jerôme Bodin

WPP : Confidence on 2022 despite a potential decline in visibility

>A good publication and solid margin outlook, Neutral rating reiterated - WPP reported yesterday its results and then held a conference call. The group delivered a confident message on 2022 in line with Publicis and Omnicom. The good news came from margin growth which should come to 50bp in 2022, showing the potential for cost optimisation. Growth should continue in 2023, with the group having confirmed its guidance until this date. The general message is therefore on...
Underlying
WPP Plc

WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Jerôme Bodin

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