WPP : Momentum remains broadly solid
>Outperform recommendation reiterated - WPP yesterday published a gross margin for Q3 up 3.8% on an organic basis, whereas we were forecasting 4.9% and the consensus 3.3%. The group held a conference call following the release. Management delivered a confident message on the rest of the year, indicating that it anticipates no slowdown in advertising spending in Q4. Moreover, the upward revision to guidance is in line with that of competitors, which illustrates a persi...WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.
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