Report

Mazda (7261) Finally Joining the Toyota (7203) Family

Toyota and Mazda are close to forming a capital partnership, according to the Nikkei. Toyota would acquire a 5% stake in Mazda and Mazda would also invest a not yet known amount in Toyota. An undisclosed source told the Nikkei that the two partners were considering establishing a JV US auto plant and would also co-develop electric vehicle technologies.
The move does not come as a surprise, since Toyota and Mazda already agreed on entering a long-term partnership two years ago (May 2015), indicating that they would collaborate on products, manufacturing and technologies. However, since then, there have been few updates, as a joint committee was still evaluating the different possibilities of cooperation. There was initially no talk about a capital alliance: At the time, Toyota’s CEO Akio Toyoda said that “this is an engagement announcement, not a marriage announcement”. It seems that the wedding bells will be ringing this Friday, when Toyota publishes its first quarter results and an official statement about the mutual investments is set to be made. (The Nikkei seems to have a reliable source at Mazda, as we have seen on previous occasions, so we believe the story to be true).

Underlying
Mazda Motor Corp.

Mazda Motor and its affiliates are mainly engaged in the manufacture and sale of passenger and commercial vehicles. Co. provides compact vehicles, sports cars, sedans, mini vans, light cars, commercial vehicles, welfare vehicles and customized vehicles, as well as car accessories. Co.'s principal products are four-wheeled vehicles, gasoline reciprocating engines, diesel engines, and automatic and manual transmissions for vehicles. Co.'s principal brand automobiles include Demio, Axela, Atenza, CX-3, CX-5, CX-8, Roadster, Carol, Flair, Flair Wagon, Scrum Wagon, Bongo, Titan, Familia Van, and Scrum Van/Truck.

Provider
Pelham Smithers Associates Ltd
Pelham Smithers Associates Ltd

Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods. 

PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries. 

The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012. 

Analysts
Julie Boote

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