PSA Media and Entertainment: A Review of the Nintendo-DeNA Partnership
Analyst Thao Nguyen reviews the Nintendo-DeNA partnership.DeNA is engaged in the developing and operation of a wide range of mobile and online services including e-commerce, games and entertainment contents distribution. Co. operates in four business segments. Gaming business is engaged in the developing, operating and marketing mobile games. Co.'s principal "Mobage" social game platform in Japan hosts a wide range of free-to-play mobile games. E-commerce business is engaged in the e-commerce related services including "DeNa SHOPPING." Sports business owns and operates a professional baseball team "Yokohama DeNA BayStars" and operates Yokohama stadium. New business/others business is engaged in the operation of curation platform.
Nintendo is mainly engaged in the development, manufacture, and sale of home-use game hardware/software and peripheral equipment as well as software under the name of "Nintendo DS," "Nintendo 3DS," "Game Boy," "Nintendo 64,"" Game Boy Advance," "Wii," "Nintendo GameCube," "Game Boy Color" and "e-Reader (trading card games)." Co.'s principal software trademarks include "Pokemon," "Super Mario Bros.," "The Legend of Zelda," "STARFOX64" and others. Co. also provides online games and repair services. In addition, Co. is involved in the manufacture and sale of Japanese playing cards called "Karuta," playing cards and board games, as well as the management of intellectual property rights.
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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