PSA Internet: Mercari (4385 JP) Initiation Report – A Box of Growth
Mercari, Japan’s first ever unicorn company, IPO-ed on June 18. Analyst Thao Nguyen analyses prospects for this all genre C2C flea-market app operator with global ambitions and finds that Start Today offers more dependable prospects.
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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