PSA Autos: Automakers and the World of New Mobility
The auto industry is in a state of upheaval, with its business model set to become obsolete with the rise of a new mobility eco-system. Unless this major disruption is fully embraced by automakers, they risk going under. In this report, Julie Boote investigates what the new mobility truly entails and establishes a ranking of automakers in terms of PSA’s measures of ‘mobility competence’.
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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