PSA Autos: US Auto Sales in April – Japan Big 3: Lower Sales, But Also Lower Incentives
US Auto Sales in April: Japan Big 3: Lower Sales, But Also Lower IncentivesUS auto sales fell 4.8% YoY to 1.35 mil vehicles in April, with SAAR reaching 17.15mil units. (Numbers based on Automotive News’ estimates for General Motors (GM US), which no longer publishes monthly sales figures). Apr 2018 had two fewer selling days than Apr 2017, indicating that dsr-adjusted sales would have risen 3.1% YoY. While the adjusted sales growth number does not look disastrous and SAAR did not – as expected – drop below the 17mil level, rising incentives and higher fleet sales remain a concern for automakers’ profitability. According to estimates by auto data provider ALG, industry incentives rose 8.5% YoY to US$3,736 in April.
This report comments on the performance of the Japanese automakers.
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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