The stock market loves a collective. Ever since the "Nifty 50" in the early '70s, groups of winners have been bandied together. In the 1990s, we had the "dot coms", stocks that were supposedly winners from Web 1.0. As that was going on, Japan had its own "Nifty 50" of blue chip export names. In the 2000s, we had the Four Horsemen, a group that has morphed, a decade later, into FANG.
One of the first signs of difficulty with a collective is when the market can't decide on the components. With a list 50 stocks long, that's understandable from the outset, but it is more problematic when it is four or five names. Nintendo (7974 JP) was originally a Four Horseman stock, but was replaced by Google (GOOG US) as its fortunes waned following the release of Wii Music.
FANG was originally named for Facebook (FB US) / Amazon (AMZN US) / Netflix (NFLX US) / Google but first ran into problems when Google changed its name to Alphabet and then when Apple's (AAPL US) star resumed its ascendancy, essentially giving the collective three "A"s and no "G"s. It was then suggested that Netflix should be replaced by Nvidia (NVDA US) the high-flying graphics chip / AI stock, arguing that the software side of Nvidia's business was at least as important as the more visible graphics chip business. Complicating matters further, Microsoft Corp (MSFT US) – previously seen as a relic of the PC era – was making a big comeback with cloud.
Key Points
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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