Report

PSA Internet: Japan’s App Industry in 2018

Japan’s app industry is one of the most mature app markets globally. While download growth has slowed, user engagement and consumer spend have both risen. Recently, even the revenue expansion rate has decelerated in Japan. App Store Consumer Spend in Japan grew by 30% for the 2016~2018 period, compared to China’s 140%, the US’s 70% and a worldwide 75% rate. In addition, the type of apps which appeal to people in Japan are particular to that country. In consequence, until recently developers outside Japan have struggled to establish a meaningful presence in the land of the rising sun. Things are now starting to change however, for both game and non-game apps.
Provider
Pelham Smithers Associates Ltd
Pelham Smithers Associates Ltd

Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods. 

PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries. 

The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012. 

Analysts
Thao Nguyen

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