PSA July US Auto Sales: Modest Sales Increase, but SAAR Reaches 2016 High
US auto sales rose 0.7% YoY to 1.52mil units in July, another moderate rise after June’s 2.5% YoY gain. The result seems to confirm that sales growth in the US is levelling off, particularly considering that July included an extra sales week-end and that incentives are going up (Truecar.com estimates that average incentives rose 5.2% YoY in July). Still, on the positive side, SAAR reached 17.88mil vehicles – the highest level so far this year. Also, demand for light truck remains firm, with SUV and pick-up sales rising 8.4% YoY.
In this report, analyst Julie Boote provides a comment on the performance of the Japanese automakers.
Also included in this report is a table showing the performance of all automakers and a graphs of the SAAR.
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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