Pelham Smithers Associates Ltd - PSA Today 23 July: Japan soars on US trade deal / Takaichi vs Koizumi part 2? / Japan US trade deal / US auto import tariffs cut to 15% / Shin-Etsu Polymers Q1 beat / Q1 preview for TIS / Q2 preview for Mercari – Nikkei 225 +3.51% | ¥$146.

Report

Pelham Smithers Associates Ltd

Joel Scheiman ...

Julie Boote
Lindsay Whipp
Pelham Smithers
Thao Nguyen

PSA Today 23 July: Japan soars on US trade deal / Takaichi vs Koizumi part 2? / Japan US trade deal / US auto import tariffs cut to 15% / Shin-Etsu Polymer's Q1 beat / Q1 preview for TIS / Q2 preview for Mercari – Nikkei 225 +3.51% | ¥$146.

PSA Today Japan Market Comment by Pelham Smithers, Joel Scheiman, Julie Boote, Lindsay Whipp and Thao Nguyen
Tags: Mazda Motor (7261 JT), Subaru (7270 JT), Fanuc (6954 JT), Yaskawa Electric (6506 JT), Kubota (6326 JT), TDK (6762 JT), Minebea Mitsumi (6479 JT), Rakuten Bank (5838 JT), Resona Bank (8308 JT), Furukawa Electric (5801 JT), Fujikura (5803 JT), Japan Steel Works (5631 JT), Toho (9602 JT), Bandai Namco (7832 JT), Net Protections (7383 JT), Recruit Holdings (6098 JT), Anycolor (5032 JT), Cover Corp (5253 JT), Hitachi (6501 JT), Shin-Etsu Polymer (7970 JT), Shin-Etsu Chemical (4063 JT), Toyota Motor (7203 JT), Mitsubishi Motors (7211 JT), Honda Motor (7267 JT), GM (GM US), Ford (F US), Mercari (4385 JT), Nintendo (7974 JT), Timee (215A JT)
Main Points
 Japan shares soar on US trade deal
 Takaichi vs Koizumi part 2?
 Japan US trade deal
 US auto import tariffs to be cut to 15%
 Shin-Etsu Polymer FY25 Q1 exceeds consensus
 TIS: FY25 Q1 preview
 Mercari’s FY25 preview

23/07/2025 1 EN

Provider

Pelham Smithers Associates Ltd

Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.

PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.

The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.

See profile

Analysts

Joel Scheiman

Julie Boote

Lindsay Whipp

Pelham Smithers

Thao Nguyen

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PSA Macro / Politics: Election Results and Trade Deal

In this note, analysts Pelham Smithers and Julie Boote comment on their thoughts and reactions to Japan’s election result and what follows with Ishiba announcing he is to step down. They also discuss the Japan-US trade deal and what the implications are for the Auto sector as Trump has announced a sharp reduction in tariffs to 15%.

13h / 54m 13h / 54m 1 EN

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PSA Today 22 July: Mixed day / What next for Japanese government? / Video games round-up / Nuclear comeback positive for IHI / Insource reports solid FY25 Q3 results – Nikkei 225 -0.11% | ¥$147.84

PSA Today Japan Market Comment by Pelham Smithers, William Nestuk and Hiroyuki Terada Tags: MHI (7011 JT), Japan Steel Works (5631 JT), IHI (7013 JT), Tokyo Electric Power (9501 JT), Kansai Electric Power (9503 JT), Nippon Steel (5401 JT), JFE (5411 JT), Komatsu (6301 JT), Sumitomo Pharma (4506 JT), Chugai Pharm (4519 JT), Daiichi Sankyo (4568 JT), Taiyo Yuden (6976 JT), Alps Alpine (6770 JT), Ebara (6361 JT), Lasertec (6920 JT), Renesas (6723 JT), Fujikura (5803 JT), Arm Holdings (ARM US), SoftBank Group (9984 JT), Gumi (3903 JT), Ceres (3696 JT), Sony (6758 JT), Toho (9602 JT), Nintendo (79...

July 22, 2025 July 22, 2025 1 EN

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PSA Today 23 July: Japan soars on US trade deal / Takaichi vs Koizumi part 2? / Japan US trade deal / US auto import tariffs cut to 15% / Shin-Etsu Polymer's Q1 beat / Q1 preview for TIS / Q2 preview for Mercari – Nikkei 225 +3.51% | ¥$146.

PSA Macro / Politics: Election Results and Trade Deal

PSA Today 22 July: Mixed day / What next for Japanese government? / Video games round-up / Nuclear comeback positive for IHI / Insource reports solid FY25 Q3 results – Nikkei 225 -0.11% | ¥$147.84

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