Pelham Smithers Associates Ltd - PSA Today 8 July: Hopes of tariff compromises / MSFTs Game Pass conundrum / Previewing Money Forward, Park24 Q2 / Treasure Factory, Hitomile June KPIs – Nikkei 225 +0.26% | ¥$146.14

Report

Pelham Smithers Associates Ltd

Joel Scheiman ...

Julie Boote
Pelham Smithers
Thao Nguyen
William Nestuk

PSA Today 8 July: Hopes of tariff compromises / MSFT's Game Pass conundrum / Previewing Money Forward, Park24 Q2 / Treasure Factory, Hitomile June KPIs – Nikkei 225 +0.26% | ¥$146.14

PSA Today Japan Market Comment by Pelham Smithers, Julie Boote, Joel Scheiman, William Nestuk and Thao Nguyen
Tags: Toyota Motor (TM US), Honda Motor (HMC US), Toyota Motor (7203 JT), Honda Motor (7267 JT), Nissan Motor (7201 JT), Sumitomo Electric (5802 JT), Furukawa Electric (5801 JT), Fujikura (5803 JT), M3 (2413 JT), Omron (6645 JT), Japan Activation Capital (pvt), Tadano (6395 JT), Rohm (6963 JT), Hitachi (6501 JT), Taiyo Yuden (6976 JT), TDK (6762 JT), Advantest (6857 JT), Sumitomo Pharma (4506 JT), Microsoft (MSFT US), Sony (6758 JT), Square Enix (9684 JT), Steam, Epic, Nintendo (7974 JT), Money Forward (3697 JT), Nexsol Co., Ltd. (pvt), Sumitomo Mitsui Card (pvt), Sony Life Insurance (pvt), Shatoku (pvt), Outlook Consulting (5596 JT), Treasure Factory (3093 JT), Park24 (4666 JT), Hitomile (7686 JT), Smaregi (4431 JT), Recruit Payment (pvt), Link Processing (pvt)
Main Points
 Japan ekes out small gain on hopes that tariff deal compromises can still be made
 Might Microsoft pull the plug on Game Pass?
 Money Forward: FY25 Q2 preview
 Park24 Q2 preview
 Treasure Factory’s June KPIs
 Hitomile’s June KPIs
 Smaregi: A revisit

08/07/2025 1 EN

Provider

Pelham Smithers Associates Ltd

Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.

PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.

The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.

See profile

Analysts

Joel Scheiman

Julie Boote

Pelham Smithers

Thao Nguyen

William Nestuk

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PSA Today 8 July: Hopes of tariff compromises / MSFT's Game Pass conundrum / Previewing Money Forward, Park24 Q2 / Treasure Factory, Hitomile June KPIs – Nikkei 225 +0.26% | ¥$146.14

PSA Today 30 July: BOJ rate decision tomo / Q1s for Capcom, tech names, Nissan Hino, Zeon, Astellas, HCM / Q1 previews for Dely, ZOZO / Corning effect on Fujikura / MARI, M&ACP Q3s - Nikkei 225 -0.05% | ¥$148.07

PSA Today 29 July: A slide / Bank of Japan in July / Chugai, A's D and trontinemab / Q1s for ADV, NEC, Komatsu, NRI / Busy M&ACP – Nikkei -0.79% | ¥$148.50

PSA Media & Entertainment: Have Video Games Got Too Expensive?

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