PSA Video Games: Square Enix (9684 JT): How Big Can Dragon Quest Walk Get?
Trailed over the summer and launched on Sep 12 in Japan is a new mobile augmented reality (AR) game from the teams at Square Enix (9684 JT) and Colopl (3668 JT) – Dragon Quest Walk [DQW]. The game is a big win for the firms. Pelham Smithers provides three scenarios – Base, Hit and Viral – for where the game can go from here.
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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