PSA Enterprise Software: Shift (3697 JT) - How its HR and AI Strategies Coexist
PSA Enterprise Software: Shift (3697 JT) - How its HR and AI Strategies CoexistAs Shift starts to incorporate AI into its processes, it is worth asking whether the software tester really needs to keep hiring so rapidly. Although this hiring is contributing to a lower sales/employee ratio over the medium term, we think the company’s strategy is mostly correct in light of Japan’s ever intensifying labour shortage and the ability the company has to redeploy its workforce as AI gradually automates various aspects of software testing.
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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