IQ: Strong In Content Development and Membership Growth While Dealing With The Impact From Weaker Underlying Economy
IQ will report 1Q19 results on May 16th after the markets close followed by an 8pm EST conference call. While IQ is viewed as China’s Netflix (NFLX, $361.04, Not Rated), it has advertising business, which Netflix may eventually adopt. This part of the business is closely related to the underlying economy. The weakness in China’s underlying economy has a significant impact on online brand advertising, which is more negative to IQ’s 2Q19 advertising revenue.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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