T. H. Data Flash – iQIYI Inc. (IQ) – 3Q18: More In-House Produced Content to Drive Paying Member Growth and Better Revenue in 3Q18
iQIYI added more in-house produced content, which we believe is a driver for its paying members. iQIYI had the highest number of in-house produced content and associated video views among its peers. In addition, it also had the highest number of actively viewed content titles and newly added content. These factors are the main contributor to the growth in paying members and cost.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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