T. H. Data Flash – iQIYI Inc. – June & 2Q19: Content Control Constrains IQ’s Paying Member Growth in 2Q19
For the online media sector including online video in China, 2019 is a tough year. On the one hand, as 2019 is a political sensitive year, media control from the government is stricter than before; therefore, IQ as well as other online video vendors do not have the liberty to air whatever they planned to air. As a result, the paying user growth was below expectation. On the other hand, brand advertising can be weak due to the weaker economy, and performance ad is under pressure from ByteDance.
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