T. H. Data Flash – Momo Inc. (MOMO) – May & 2Q19: Annual Gala and Other Events Driving Live Broadcasting Monetization; Maintain Buy Rating
We are positive on MOMO’s performance in 2Q19 driven by its live broadcasting business as Tantan was under the government’s reviews. One way to push for monetization is via hosting events and adding new features to its APPs. MOMO hosted several events including Golden Melody, Music Live, and hosted its Annual Gala in June; these events are positive for the growth of its MAUs and paying members.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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