T. H. Data Flash - Zhihu Inc. – August & 3Q21E: Still Early Stage Of Growing Users And Monetizing Content; Expect More Room For Growth
We are positive on ZH’s 3Q21 performance. ZH, as a content driven platform, continues to attract more users as the quality of its content is high. Most of the content is serious content produced by subject experts. We believe the MAU in 3Q21E is likely to be around 100M, of which approximately 5.3M are paying members, vs. 72M and 2.5M, respectively, in 3Q20. The popular content is stable and popularity level was up 8.5% M/M in August 2021.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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