VIPS: SKU Volume Growth Is Likely To Drive Better 1Q17 Results
​VIPS will report 1Q17 results on May 15th after the markets close followed by a conference call the next day at 8am EST. Based on our data and calculations, we believe VIPS 1Q17 revenue is likely to grow around 30% - 33% Y/Y to RMB15.9B – RMB16.0B, better than consensus at RMB15.6B. The possible better-than-expected revenue can be driven by higher growth in SKU Volume as a result of better merchant management system, which enables faster SKU turn-over. The system was put in place in 2H16.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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