VGI GLOBAL MEDIA PLC. increases its risk exposure and slightly lowers to Neutral
VGI GLOBAL MEDIA PLC. (TH), a company active in the Media Agencies industry, now shows a lower overall rating. The independent financial analyst theScreener confirms the fundamental rating of 3 out of 4 stars. However, the market behaviour deterioration triggered a risk requalification, which can be thus described as moderately risky. theScreener believes that increased risk justifies the general evaluation downgrade to Neutral. As of the analysis date July 26, 2019, the closing price was THB 9.80 and its expected value was estimated at THB 9.43.VGI Global Media Public Company Limited is a Thailand-based Company engaged in the provision of marketing and advertising services. The Company's business activities are divided into three groups: mass transit, modern trade, and multimedia. Mass transit media consists of Bangkok mass transit system (BTS) merchandising, which refers to the shops on the BTS stations, BTS advertising, Chulalongkorn University (CU) media, which comprises bus shelter and bus body media, and airport rail link. Modern trade includes sales floor media, which is a choice of various formats of media located at the point of purchase or nearby, and non sale floor media located from the entrance area of the stores, car parks and mall areas, such as Tesco Lotus and Big C. Multimedia is the digital screen networks across the country, such as BTS and office towers.
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