BKNG - Embedded Expectations Analysis - 2020 07 13
Booking Holdings Inc. (BKNG:USA) currently trades below historical averages relative to UAFRS-based (Uniform) earnings, with an 89.0x Uniform P/E. At these levels, the market has bearish expectations for the firm, but management is confident about their investments in the connected trip, merchant platform, and M&ASpecifically, management is confident to continue investing in the connected trip that will position them well, that they are working with the other brands to examine their cost structures, and that they want to deliver their customers needs' when traveling resumes. In addition, they are confident that leading margins and growth in the industry in the future is best for the long-term, that the merchant platform will be very important, and that they will continue building their company through M&A
Booking Holdings provides travel and restaurant online reservation and related services. The company's brands include: Booking.com and Rentalcars.com, in which Booking.com provides booking online accommodation reservations, based on room nights booked, and Rentalcars.com provides online rental car reservation services; KAYAK, which provides an online price comparison service; Priceline, which provides consumers hotel, rental car and airline ticket reservation services, and vacation packages and cruises; Agoda, which is an online accommodation reservation service; and OpenTable, which provides online restaurant reservation services to consumers and reservation management services to restaurants.
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