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Valens Research

Valens Equity Weekly Insights - 2022 10 11

Generac Holdings Inc. (GNRC) has a dominant and growing market position for backup power generation and storage, a trend that is likely to grow for years. Uniform Accounting highlights that the market not pricing in these tailwinds, and Generac's potential to grow and expand returns faster signal the potential for equity upside.

Generac owns 70%+ market share for household backup generators, a market with low penetration and accelerating demand. With households and businesses relying on more “essential” equipment like cell towers, temperature control, and IoT components, backup power itself is becoming an essential service. That's why Generac has been able to expand its Uniform ROA for five consecutive years and grow investment above 10% in 12 of the last 13 years. With the market pricing in lower growth and fading returns, Generac should be able to outperform the market's expectations.

GNRC's management is closely aligned to focus on margin expansion and overall growth,
two critical factors for driving equity upside.

Management confidence in the Q2 earnings call about growth, cash flows, and long-term
tailwinds suggest management is executing the company's ongoing strategy.



GNRC
Underlying
Generac Holdings Inc.

Generac Holdings is a designer and manufacturer of a range of power generation equipment and other power products serving the residential, light commercial and industrial markets. The company's products include residential, commercial and industrial standby generators, as well as portable and mobile generators used in a range of applications. Other engine powered products that the company designs and manufactures include light towers which provide temporary lighting for various end markets; commercial and industrial mobile heaters and pumps used in the oil and gas, construction and other industrial markets; and a product line of outdoor power equipment for residential and commercial use.

Provider
Valens Research
Valens Research

In 2009, just as the dust was settling from the last major equity and credit market crises, we launched a boutique research firm with the intention of breaking Wall Street’s biases and broken incentives:

  • GAAP and IFRS have failed to provide rules for reliable financial statement reporting
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Many years later, our business model remains because little has changed on Wall Street.

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