Report
Valens Research

JCP - Embedded Expectations Analysis - 2018 05 11

J.C. Penney Corporation (JCP:USA) currently trades at historical lows relative to UAFRS-based (Uniform) Assets, with a 0.9x Uniform P/B. However, even at these levels, the market has somewhat optimistic expectations for the firm, but management has concerns about their digital growth and margins

Specifically, management may have concerns about their free same-day pickup offering, and may lack confidence in the sustainability of 20% digital growth. Moreover, they may lack confidence in the sustainability of selling margin improvements related to increased profitability in their private label offerings as a result of design and speed-to-market initiatives, and may have concerns about their ability to improve their 40% penetration in credit
Underlying
Old COPPER Company. Inc.

J. C. Penney Company is a holding company whose principal operating subsidiary is J. C. Penney Corporation, Inc. The company's business consists of selling merchandise and services to consumers through its department stores and its website at jcpenney.com. The company's department stores and website serve the same type of customers, its website provides the same mix of merchandise as its store assortment along with other extended categories that are not provided in store, and its department stores accept returns from sales made in stores and via its website. The company sells family apparel and footwear, accessories, jewelry, beauty products through Sephora inside JCPenney, and home furnishings.

Provider
Valens Research
Valens Research

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