NKE - Embedded Expectations Analysis - 2018 10 23
NIKE, Inc. (NKE:USA) currently trades above historical averages relative to UAFRS-based (Uniform) Earnings, with a 30.2x Uniform P/E, implying bullish expectations for the firm, and management is confident in their balanced portfolio, growth opportunities, and manufacturing initiativesSpecifically, management is confident in their ability to grow their business in Asia-Pacific and Latin American countries, and about their opportunities in North America. Additionally, they are confident that demand in North America is balanced across their portfolio, and in their ability to deliver close-to-market manufacturing of high-quality products at scale. They are also confident about the strength of their brand across diverse geographies
NIKE is engaged in the design, development and marketing and selling of athletic footwear, apparel, equipment, accessories and services. The company focuses its NIKE Brand product offerings in Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear categories. The company markets products designed for kids, as well as for other athletic and recreational uses such as American football, baseball, cricket, golf, lacrosse, tennis, walking, and other outdoor activities. The company has license agreements that permit unaffiliated parties to manufacture and sell, using the company-owned trademarks, certain apparel, digital devices and applications and other equipment designed for sports activities.
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