NKE - Embedded Expectations Analysis - 2019 04 30
NIKE, Inc. (NKE:USA) currently trades at historical peaks relative to UAFRS-based (Uniform) Earnings, with a 29.9x Uniform P/E, implying bullish expectations for the firm, and management is confident in the Nike App retail sales, NikePlus membership product customization, and Express Lane initiative.Specifically, management is confident the Nike App leads to higher retail sales among users, and that digital initiatives will be a catalyst for North American retail growth. In addition, they are confident in their NikePlus membership customization, ability to create a shoe resale market, and that their Express Lane initiative will lead to shorter style update timelines .
NIKE is engaged in the design, development and marketing and selling of athletic footwear, apparel, equipment, accessories and services. The company focuses its NIKE Brand product offerings in Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear categories. The company markets products designed for kids, as well as for other athletic and recreational uses such as American football, baseball, cricket, golf, lacrosse, tennis, walking, and other outdoor activities. The company has license agreements that permit unaffiliated parties to manufacture and sell, using the company-owned trademarks, certain apparel, digital devices and applications and other equipment designed for sports activities.
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