TWTR - Embedded Expectations Analysis - 2020 07 31
Twitter, Inc. (TWTR:USA) currently trades above recent averages relative toUAFRS-based (Uniform) assets, with a 4.6x Uniform P/B. At these levels, the market has somewhat optimistic expectations for the firm, and management may be concerned about advertisers, consumer engagement, and investments
Specifically, management may have concerns about their ability to retain advertisers, and may lack confidence in their ability to continue to grow their audience. Management may also be exaggerating their ability to attract attention during sporting events, and may lack confidence in their ability to improve ad engagement. In addition, they may be concerned about their new MAP product, product improvements, and their ability to effectively invest. Furthermore, they may lack confidence in their ability to amplify the conversation around live events and grow the number of topics that users can follow. Moreover, they may have concerns about their ability to sustain growth in Asia, and may lack confidence in their ability repurchase the expected amount of shares
Twitter provides products and services for people, organizations, advertisers, developers and platform and data partners. The company's product, Twitter, is a global platform for public self-expression and conversation in real time. The company's mobile application, Periscope, lets anyone broadcast and watch video live with others. The company's products and services for advertisers include Promoted Products such as Promoted Tweets, Promoted Accounts, and Promoted Trends. The company's products for developers and data partners provide tools and public application programming interfaces to build applications and other products that utilize Twitter data and syndicate and distribute Twitter content across their properties.
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