Report
Valens Research

WIX - Embedded Expectations Analysis - 2021 10 06

Wix.com Ltd. (WIX:USA) currently trades at a significant premium to UAFRS-based (Uniform) assets, with a 9.8x Uniform P/B. At these levels, the market is pricing in expectations for profitability to inflect positively, but management may have concerns about their ARPU, pull forward conversion rates, and Vistaprint partnership.

Specifically, management may lack confidence in their ability to sustain record average revenue per user (ARPU), achieve Wix Payment targets, and continue strong Editor X growth performance. In addition, they may be overstating the quality of their product development and the potential of B2B deals such as the Vistaprint partnership. Finally, they may lack confidence in their ability to maintain pull forward conversion in users and they may have concerns about the future trajectory of the Delta variant and its impact on their business.
Underlying
Wix.com Ltd.

Wix.com develops and markets an internet service that allows users to create web content. Co. is a global web development platform enabling businesses and organizations to take their businesses, brands and workflow online. Co.'s core product is the Wix Editor, a drag-and-drop visual development and website editing environment complete with high quality templates, graphics, image galleries and fonts. With Co.'s platform, Wix registered users can create and manage a professional quality digital presence tailored to their business and brands' specific look and feel that is accessible across all major browsers and the most widely used desktop, tablet and mobile devices.

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Valens Research
Valens Research

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