Analyst Pin-board: Consumer megatrends in Vietnam
Vietnam’s consumer market has always been attractive due to supportive demographic, economic growth and high urbanization rate. As Vietnam’s real GPD will growth by 91.4% during 2019 – 2030, consumer expenditure will also rocket (figure 2). By 2030, 46 million urban consumers will have USD 169 bn worth of spending while that for 61 million of rural counterpart will be USD 173 bn. More importantly, middle class - the foundation of consumer is rising fast: in 2030, 49% of households will have an annual disposable income of USD 5,000 to USD 15,000, an increase from 33.8% in 2018. Those create huge opportunities for companies that can adapt to the market’s changes.
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