Analyst Pin-board: Looking back to the four-year history of Bach Hoa Xanh
Late 2015 – early 2016: Initial experiment
The Gioi Di Dong chain was still in its “golden era” and Dien May Xanh was just starting to pick up. MWG was growing at 60% annually in revenue and profit. Foreseeing that the smartphone market would soon be saturated and consumer electronics would not be enough to carry the high growth for long, MWG’s management started to think about a new retail market that is big enough for their long-term growth prospect while still fragmented with no industry leader. Foods & FMCG retail was the answer and Bach Hoa Xanh – the grocery chain was born in late 2015.
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