Analyst Pin-board Overview on Vietnam’s wrist watch market
Wrist watches are not just for time tracking, they are also considered jewelries, showing the wearer's personality and class. The watch market in Vietnam is estimated to be worth around VND 17,000 bn (according to the PNJ research division). The market is highly fragmented rate and also very "all over the place" when it comes to products’ origin. PNJ and Doji, two major jewelry chains, are looking to expand into this business with the goal of meeting the needs of the middle and high-income consumer segment.
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