QNS is the leading soymilk player in Vietnam with a 84% market share. However, the selling volume has been slowing down for two years, which has forced the company to change its strategy to adapt to the fierce competition from other peers if it wants to remain the leader. We recently had a meeting with the CEO of Vinasoy (soymilk brand of QNS) – Mr. Ngo Van Tu and listened to him share the upcoming strategy to achieve the USD1 bn revenue target. He talked about the launching of the new product “Fami Go”.
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