Overview on the alcohol market in Vietnam
Alcoholic drinks are considered to be a method for connecting and expanding the relationship for a long time and it has become an indispensable part of the communication culture of the Vietnamese people. With a young population structure and a growing middle-class, alcoholic drinks are forecasted to keep growing at a CAGR of 11.8% during 2018-2022 (according to BMI). Besides, beer is still a ‘must’ consumption item, accounting for 97% of total alcoholic consumption.
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